It's the process in which you make your Internet presence look better. It's in this article in Business Week and how to counter those snide comments in a forum with your good side. So that people see a more balanced picture of you. No guarantees, however.
But since most employers are using the Internet to find out your secrets, shouldn't you be one step ahead of them?
Halloween is coming. I'm going nuts with my Victorian home! I'm hanging bodies, I'm thinking tombstones...it's really quite sad that I'm so excited about it! I'm looking for blood and all that stuff. I'd like to be a Victorian ghost but the cool ghost costume is out. Too bad.